The use of CGI 3D animation in the advertisement and marketing can turn out to be an effective communication medium, which can pay-off like no other advertisement medium could. Despite sharing similar characteristics to that of other visual mediums like live action adverts, 3D animation has distinctive attributes that no other marketing medium can compare. Unlike real action footage, 3D animation advertisement uses various computer software applications to create both 3D characters and 3D virtual environment. With these 3D virtual world and animated characters, the animators can create advertisement on any concept that you can think of. In addition to this, 3D animation has the power to allure the audience that any other advertisement medium can’t.
Let us look at some of the advantages of using 3D animation in successful advertisement when compared to any other medium.
Easily Grabs Attention – most of the time, T.V commercials or advertise are skipped by the people as they are not appealing enough and sometimes may turn out to be a nuisance. Nevertheless, an advertisement created with computer animation is always vibrant and lively. The 3D characters and virtual environment are so mesmerizing that people of all age group will notice it and watch it over and over.
Describe what cannot be Photographed – this is where an animation can prove to be successful; there are no limits to what a computer animation can do. Animation has the capability to traverse through solid metal of an automobile engine and visually describes the working of the cylinders and pistons or it can instantly zoom from Earth to any other planet. Any process or perception, no matter how impossible it may seem can be visualised with computer animation. Hence, if you are dealing with the product that cannot be photographed, animated advertisement is an ideal choice.
Overcome Time Barrier – as mentioned before, anything is possible with CGI animation. If you are into architectural or engineering projects, you can visualise the construction even before it has actually began. In addition to this, with 3D animation the whole engineering or construction process can be presented to the audience, which can be great for infomercials of your company’s capabilities.
Economical – animated adverts can turn out to be economical compared to real action advertisement. An animated advertisement can avoid various costs such as high celebrity fees, production crew fees, location rent, etc. Furthermore, getting an animated advertisement done, you will require fewer resources. Only an animation studio with few animators can help you get your advertisement done.